We’re a team of strategists, makers, doers and dreamers who believe in a better right now.
At Keep The Change, our core mission is to shape a more sustainable and equitable world by amplifying the potential of people and systems. As a team, we have a range of expertise, but it is this mission that brought us together and continues to inspire our work every day.
We know that real, sustainable change is complicated, but we believe that it is possible.
We bring change to life through our proprietary Theory of Change framework which maps out actionable 3-5 year plans to connect today’s business activities to impactful, measurable and lasting outcomes in the future. We build bridges where most other agencies stop; going beyond traditional marketing and communications to achieve sustainable and transformative growth for our clients and the communities they impact.
We helped 43,250 people get access to clean water by transforming Absolut Elyx into the first social impact brand in the liquor category.
We took an iconic part of the Budweiser brand, the America can, and transformed it into a symbol of action relevant to their core consumer base by donating a portion of the proceeds to provide scholarships for the families of fallen heroes.
In 2020, we helped restore voting rights to 80,000 Floridians who were formerly incarcerated for nonviolent felony convictions through a nationwide campaign. Alongside other pro-bono agencies, Keep The Change orchestrated a star-studded strategic communications and fundraising campaign that raised over $27 million. (Check out the Trevor Noah: Daily Show spot here!)
Last year the world came to a halt, the consequences from which are still reverberating. As we begin to rebuild our systems and structures, it’s important that we also take the time to reimagine what is possible. As we saw over the past eighteen months, America is ready to evolve the cultural status quo. Inspired by the waves of collective action across the US, we’re coming out of this global crisis determined and inspired to fight for a better future. We’re ready to build back better— and the time for action is now.
We are relentless in pursuing our clients’ quests for good, because we know that everyone— businesses, nonprofits, governments, and individuals— must play a part in building a better future. We’ve made it our job to make doing good accessible and actionable.
As Allan Watts said, “The only way to make sense out of change is to plunge into it, move with it, and join the dance.”
We believe that we are on the brink of a new era; one defined by empathy, sustainability, and justice for all communities and our planet. So we are leaning into the change— and we hope you and your organization will join us in doing the same.
Are you ready for change? Let’s dance.