Brand Strategy

Absolut Elyx & Water For People

Transformation of Pernod Ricard’s number one global priority innovation into the world’s first true social business in the liquor category. Conceived strategy and implemented non-profit partnership agreement with Water For People and implemented 360 activation. To date Elyx has raised over half a million dollars to support safe water for those in need, and at the same time generated more than double the PR of it’s bigger brother, Absolut.


Social impact Strategy

Budweiser #ThisBudsForYou

Budweiser is an iconic brand, and iconic brands are cultural innovators.  We helped Budweiser leapfrog conventions of their category to champion a new ideology that was meaningful to consumers. We took the ‘America’ can from a symbol to a call to action to raise awareness and support of the Military community.  $2M were donated to Veteran organizations and organizations that help the families of service members. Budweiser, proud to serve those who served  #ThisBudsForYou

Strategic Partnerships


Parley is a new kind of environmental organization. They have a positive, creative and collaborative approach to raising awareness for the beauty and fragility of the oceans and take steps to end their destruction. We helped them define their partnership strategy (with organizations like Adidas, AbInbev and Intel), and expand their art program into the depths through Parley Deep Space.   



Our/Detroit Distillery & Brand Launch

We built an innovation strategy grounded in purpose as a point of difference and helped set up the first US outpost for Our/Vodka, which set the stage for US expansion. Our/Detroit distills locally sourced vodka in the heart of downtown Detroit and is run by an all-female team of entrepreneurs. Find out more.


sales strategy

Soma Water

Soma is on a mission to improve the way everyone drinks water via sustainable, plant-based filters and beautiful designed products. Every time you buy a Soma filter, they donate to a water project. These contributions go directly to sustainable, community-owned water projects in local and developing countries.  We worked with leadership team to build a best in class sales strategy to inspire customers to believe in the brand and grow our National footprint.